SEO Wigan

Gray hat SEO is the practice of optimizing a website for a search engine like Google, using techniques that are not strictly approved by the search engines, but are not considered to be black hat.

Gray hat SEO is a middle ground between black hat and white hat SEO.

Most SEO campaigns, and particularly agencies claiming to be white-hat, are actually grey-hat.

Why is that?

Basically, grey-hat works. Combining the ethics of white-hat SEO with the natural curiosity, technological understanding and awareness of the realities of modern day digital marketing of black-hat often results in reliable, high-powered campaigns which drive real growth to a site and a business.

Black-hat SEO is the practice of optimizing a website for the search engines using techniques that are not approved by the search engines.

Black-hat SEO is considered to be the “bad” kind of SEO, often reliant on dodgy and misleading tactics, and it is the opposite of white-hat SEO.

On-page SEO is the process of optimizing a website for the search engines.

On-page SEO includes optimizing the title, meta tags, header tags, and content of a web page.

This is an essential part of any SEO service, and is often where you’ll find your site requires the most work in the initial months. I use a range of software as part of my on page optimisation process, delivering fully researched and data-driven page optimisation to suit your needs.

Off-page SEO is the process of promoting a website on the internet.

Any off-page SEO strategy includes link building, social media, and other activities that can help improve the visibility of a website in the search engine results pages (SERPs).

SERPs stands for “search engine results pages.” SERPs are the pages that appear when you do a search on a search engine, such as Google. Every search engine you use relies on the SERPs to deliver the information they discover after you’ve made your query.

A title tag is an HTML element that specifies the title of a web page.

Title tags are important for SEO because they are one of the most visible elements on a web page, and they help search engines understand what a web page is about.

A meta description is an HTML element that specifies a brief description of a web page.

Meta descriptions are important for SEO because they help search engines understand what a web page is about.

Header tags are HTML elements that specify the headings of a web page.

Header tags are important for SEO because they help search engines understand the structure of a web page.

PageSpeed is a metric that was developed by Google to measure the speed of a website. PageSpeed is important for any SEO strategy because it helps improve the user experience of a website. A faster website will result in a better user experience, which will lead to more time spent on the site, and more pageviews.

Webmaster Tools is a free service from Google that allows you to submit your website to Google and get detailed reports about your website’s performance in Google’s search results. Webmaster Tools, today, is know as Google Search Console, or Google Search Central.

An XML sitemap is a file that contains a list of all the pages on your website.

XML sitemaps are important for SEO because they help search engines index your website.

Google Analytics is a free service from Google that allows you to track the traffic to your website.

Google Analytics is important for SEO because it allows you to see how much traffic your website is getting from organic search, and it helps you track the performance of your SEO campaigns.

Google Search Console is a free service from Google that allows you to submit your website to Google and get detailed reports about your website’s performance in Google’s search results.

Keywords are the words and phrases that people use to search for information on the internet.

Keywords are important for SEO because they help you target the right audience with your content.

Yes, website design can play an important role in search engine optimisation. However, this comes down to technical SEO aspects, such as loading speed, internal linking and more.

If you’re looking for advice on your SEO website design, don’t hesitate to get in touch today.

Content should be part and parcel of any search engine optimization strategy. Content marketing can be integral for an effective SEO strategy, as it allows you to earn links and citations, enhance your own site’s content, and drive engagement across a range of platforms. It’s worth noting, however, that content marketing, SEO strategy and SEO content marketing are different things.

Marketing using content, as a service, often relies on press releases, syndicated content and, in some cases, can even tie in to influencer marketing.

Using your content as part of an effective SEO strategy, however, is slightly different. Yes, you still want to earn press releases for their backlinks, and have content featured on other websites, but you also want your content to directly impact your own site.

Search engine optimization should include some aspect of content creation and marketing. That could include the creation of optimised blog posts, landing page content or off-site articles.

Whether you use your content to drive search engine web traffic, or as part of a broader link building strategy, you need to make sure you’re creating content with purpose, and as part of a larger plan.

As one of the North-West’s leading SEO consultants, I can work with your content writers to develop a strong content optimisation strategy. If you don’t have access to a team of experienced content writers, I can provide content writing services, or advise other freelancers to suit your needs.

For more information on the content writer’s and marketing services I can provide, get in touch today.

If you want your site to get more organic search traffic, ensure your business is there for the right searches and grow your brand awareness, then search engine optimisation services are right for you.

Every site, in my opinion, should be having some form of SEO carried out, whether that’s practical SEO services, the occassional on-page SEO Audit or even tasking out your optimisation to a freelancer or SEO agency in your local area.

The fact is, even if you aren’t doing SEO right now, at least one of your competitors is. The SEO industry is growing larger every day, as is the amount of businesses taking advantage of its services.

SEO is a long-term plan, with benefits which may only become apparent a few months from now. I’d say that no one can afford to be left behind when it comes to their digital marketing strategy, and the longer you wait, the more time you’ll need to play catch-up.

Saying that, there are other digital marketing strategies which can make a real difference to your business. For example, social media marketing, PPC, PR campaigns and more can all play a key role in your website’s digital marketing.

Yes, I can! What’s more, I can scale the audit to suit your level of expertise, or interest, in the performance of your site. I don’t believe in bulking out audits with jargon to try and confuse site owners. Your free SEO audit will be scaled to match your level of experience and understanding. So, whether you’re interested in seeing where you rank, and what for, in the major search engines, you’re looking for SEO consulting, or practical SEO work, don’t hesitate to get in touch today. Simply wing me an email, and I’ll get back to you ASAP.

If you’re wondering how soon you can expect results from the SEO work on your site, the answer is – it depends. Unfortunately, there’s no magic number or concrete date I can give you. SEO experts that will offer concrete dates and guarantees don’t really know what they’re talking about.

However, I can carry out work which I know, for a fact, will deliver positive results to your website. It could be that there are a few serious technical errors holding your site back – when I resolve them, you might see traffic and enquiries picking up in a few days.

It’s more likely that it will take several weeks, or even a couple of months, for you to really see the benefit of continued SEO work on your site.

That can put a lot of people off, I know. I’ve been explaining the timeline as a downside of search engine optimisation since I started as one of many agency SEO consultants. But, it’s the honest answer.

Anyone who guarantees you the first page result in a few months is a liar. SEO campaigns are bespoke – as are the results they deliver – there isn’t a simple timeframe that anyone can promise you results by.

An SEO agency can be a great option for a variety of businesses, particularly those looking for holistic digital marketing services. However, freelance SEO consultants can often provide a lower cost service which delivers the same results.

In an ideal world, you’d be able to work with an Agency SEO at freelance rates. However, the next best thing is to find experiences SEO experts who works to an agency standard, whether they’re delivering on-site optimisation, paid marketing or any other digital service.

Here at Kingfisher, I can provide the same SEO services as a digital marketing agency, at a fraction of the monthly cost. As one of the leading SEO consultants in the North-West, I can work with you to develop your own, bespoke SEO strategy or digital marketing campaigns and carry it out.

Yes, I am. And, what’s more, I carry out white-hat SEO which is resistant to Google Search algorithm updates. I focus on delivering work which is directly beneficial to yourselves and your users – enriching the experience for everyone involved.

I write non-spammy content, and build non-spammy links. Therefore, Google (and other search engines) has no reason to target the kind of work I carry out when it decides to update its search algorithm.

If you’re looking for an experienced SEO consultant to help you future-proof your business against upcoming Google search algorithm updates, don’t hesitate to get in touch today.

Yes, I can! While I typically look at any search engine optimisation campaign as completely bespoke, I can offer SEO packages which include a range of different factors, including on-page optimisation, content writing, off-page link building and citations, technical SEO and much more.

Each bespoke SEO package I put together will include a range of SEO techniques, to build awareness and drive the best results for your website.

Similarly, if you’re looking for a complete online marketing service, I can provide SEO packages which include web design, CRO, email marketing and PPC consultancy to drive the best results for your business and improve your online presence.

If you’re looking for one of the North-West’s leading SEO experts for your unique digital marketing campaigns or comprehensive digital marketing strategy including social media, PPC and more, don’t hesitate to get in touch today.